Retail Market Assessment

Background & What Alpha Did:

A global asset manager was looking for actionable insights to support the international growth strategy of its retail business. Alpha was engaged to help identify and assess potential opportunities to enter the long-term savings and retirement market across several European countries.

Alpha led an extensive analysis of the retail markets within each country in-scope to identify trends across client and product segments and produce a total addressable market size (TAM) for our client.

In parallel, Alpha conducted a qualitative assessment of the client, distribution, regulatory and competitive dynamics shaping the investment management market in each location and produced a set of strategic recommendations.

Client Outcomes:

• Market Entry Strategy
• Target Client Segments
• Key Purchasing Criteria & Buyer Dynamics
• Total Addressable Market